How To Increase YouTube Watchtime easily 

YouTube just announced new Monetization Guidelines and many small creators on the platform are worried, upset, or incredibly pissed that they now have to fulfill these requirements:

YouTube requires your channel to have 1,000 subscribers and 4,000 hours of watchtime with the past 12 months to have monetization.

Now, I’m also a small creator and the above image was screencapped from an email directly from YouTube about one of my two channels. However, unlike a lot of small creators, I’m perfectly okay with this change.

Today I’m not gonna talk about the logistics of why this change is good or the emotional responses that anybody has about these changes. Instead, we’re gonna talk about the mathematical way that small creators can reach 4,000 watch time hours in the next year.

FOR FREE WATCHTIME:-  click here!

I went back to the routes of my Algebra days and came up with the following word problem:

If Watch Time has to be 4,000 hours in 1 Year:

- What’s the minimum amount of videos you need to make this year?

- How many views does each video need to get?

-  AND how long should the video be?

I’m not gonna tackle the subscriber issue, because I think if you follow the quest in getting 4,000 hours of watchtime, the subscriber count will go with it.

Also, there are a ton of variables that come into play here, so we’re going to assume a couple of things for the sake of this exercise:

Each video you make, gets the minimum amount of views needed AND was watched all the way through by each of these views. We’ll call these views “pure views” because this assumes that they were watched in their entirety.

Since videos stay around forever, older videos can increase in views randomly and consistently throughout the year, so since this math would be extremely complicated, we’re not talking about that.

So, here are the things that we know:

We know that 4,000 hours of Watch Time is equal to 240,000 minutes.

We also know that YouTube prefers 10 minute long videos. So 10 minutes will be the baseline for part of our discussion.

Let’s Begin!

To reach the 240,000 minutes of Watch Time needed, you could make:

240,000 videos at 10 minutes long, with each getting 1 view. This is impossible.

2,400 videos at 10 minutes long, with each getting 10 views. This is also pretty unreasonable.

240 videos at 10 minutes long, with each getting 100 views.

Now we’re talking. 

Though 100 views would be hard to get on every video, UNLESS, every video you make is a quality video, the thumbnail is very clickable and extremely search friendly, this won’t be as hard.

How To Increase YouTube Watchtime easily 

Basically, if you ride on trends the entire year and create a bunch of How-To videos, along with niche content and the content that you want to make — we’re looking at an extremely possible situation.

How To Increase YouTube Watchtime easily 

240 videos at 10 minutes long, each getting 100 views, means that each video needs to have a total of 1,000 Watch Time minutes (which is equal to about 16.5 hours).

How To Increase YouTube Watchtime easily 

*Extra Tip* 

Take a look at your video library. If you have a video that has already received 1,000 Watch Time minutes in the span of a year, find out what made it work so well and try to replicate it success

We also know that 240 videos a year, gives us an additional 125 days in the year where a video is not being uploaded. This means 1 video every 1.5 days OR roughly 5 videos a week. Only 10 minutes a piece and you’ve got a nice weekend off.

But 100 views is still a lot for a small channel to maintain, including myself, so you spend 5 days a week recording, editing, uploading and then the other 2 days are left from promoting your videos in the right Facebook Groups, SubReddits, Twitter, etc.

But, for arguments sake (and because I still have plenty of more math for you), let’s say 100 views still seems like a lot.

Well, what if we made 365 videos this year, instead of 240. That means, one video a day.

Most people will even tell you that you should have daily content anyways.

So 365 videos a year, at 10 minutes long, means that you only need to get about 66 views on every video you upload.

Getting 66 views is much better than getting 100 views.

How To Increase YouTube Watchtime easily 

But what if I show you something crazier?

If you increase each video by 1 minute extra, then you have 365 videos, each at 11 minutes long. Now you only have to get 60 views, instead of the initial 100 views.

But let’s get even crazier.

Here is a chart that shows you how many views you have to get on each video, if you make 365 videos this year, based on the length of the video:

How To Increase YouTube Watchtime easily 

The longer your video is, the less views you’ll need to get the required 4,000 hours of Watch Time.

What you’ll notice here, is that if you create the kind of content that is shorter, anywhere from 1–5 minutes long, you’ll have to get a lot better at promoting your content, so that you can get more views on them and be able to reach the Watch Time required.

Keep in mind though,  

that these view numbers are still nothing crazy, as we don’t have a single video that would require you to go above 700 views.

Once we get into the 20 minute range of content, which tons of channels already create videos this length, you start to only have to get around 30 views or less per video.

And once you get towards the half-hour length or longer, those pure views could be in the single digits.

Meaning that podcasts and live streams only have to be viewed by a few people.

But maybe you want to focus more on the quality of your videos and not put out as many videos. Well then, the less videos you make, the more you need to advertise them to ensure that you get more views.

So here’s another chart, showing you the amount of 10 minute videos you need to put out throughout the year and the amount of views required to make that watch time:

How To Increase YouTube Watchtime easily 

The less videos you put out, the more views you need to have to reach the required 4,000 hours of Watch Time.

This assumes that every video you put out is only 10 minutes long, as that’s the baseline, but we’ll see that the more videos you put out, the less views you need to get on each video.

Obviously the top part of the chart is practically impossible, so the first realistic goal here(depending on the kind of content you make) is 686 videos this year. This is close to uploading 2 videos a day, every day, and receiving 35 views on each video. 

The next main one is 365 videos, which was covered above. But then right under that is 240 videos, again only requiring you to have 100 views.

The less videos you put out, the more views you need to have to reach the required Watch Time.

Technically you could put out 1 video, every 2 weeks and end up with 24 videos by the end of the year. If you can get each of these videos up to 1000 views a piece, then you’ll be able to make the required amount of Watch Time.

Additionally, if these videos are longer than 10 minute long, you could easily make less videos, depending on how much you want to advertise your videos.

Again, remember that these are “pure views” meaning that every one of these views has to have seen the entire video for it to count.

At the end of the day though, here are the things you need to consider:

What types of videos can I make that are extremely sharable OR would be watched if you shared them in the right place?

Find things that people haven’t covered yet. Do something unique. Yes, it’s easier said than done and I’m learning this myself, but every time I’ve ever done an off-the-wall video, the views have been much higher.

Consider diversifying your content. If you’re a Let’s Player, do Live Streams and other types of Gaming Content. If you’re an animator, Live Stream your animating sessions, and do behind-the-scenes videos. If you’re a musician, do covers, record raw sessions of your music, and Live Stream gigs or performances.

LIVE STREAM. 

This past year on my gaming channel, I had 1,566 hours of Watch Time. The Top 10 most watched videos only made up 24% of my entire watch time AND 8/10 of those were Live Streams. Live Streams will get you more watch time.

Consider doing a weekly podcast in your niche. On my Main Channel, 91% of my watch time in the past 5 months came from my Top 10 most watched videos. 5/10 of those were podcasts. Chances are you know something about your niche and can provide some kind of value there.

Above all else, make good content. Too many people focus on the numbers and don’t realize that maybe they still need to work on learning how to make good videos. I was there once and I still have plenty of room to grow. I’m sure you do too.

Now we have to go back to the word problem: 

If Watch Time has to be 4,000 hours in 1 Year:

What’s the minimum amount of videos you need to make this year?

 How many views does each video need to get?

AND how long should the video be?

A good start, in my opinion, is to try to make 300 videos this year at 10 minutes a piece. Don’t flesh out the videos if they don’t need to be 10 minutes long and if the videos go over 10 minutes, that’s fine too.

Try to incorporate live streams in the mix and maybe start a podcast.

This will put you at about 6 videos a week, meaning that you’ll only need to get 80 pure views on each video. If you target them to the right audience and share them in the right places, that’s completely doable.

Create a content strategy around this, execute it for a month, and then figure out if creating this many videos is too difficult for you OR if you can create daily content.

Experiment with it, but most of all, execute it!

As a small creator, I can tell you as much as I need to, that I believe in you, but at the end of the day —

You have to believe in yourself.

Take this knowledge and put it to practice and create some awesome videos and you’ll reach that threshold in no time. I know I will.

FOR MORE IN FORMATON:- 

How To Increase YouTube Watchtime easily 

https://youtubechannelbuysell.blogspot.com/2020/11/how-does-youtube-algorithm-work.html

https://youtubechannelbuysell.blogspot.com/2020/11/the-complete-guide-to-youtube-marketing.html

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The Complete Guide to YouTube Marketing in 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform.

Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide, and ranks as the most widely used online platform among U.S. adults.

So in that sense, whether or not YouTube meets social network criteria is irrelevant. It’s more popular than all of them. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started. Learn how to optimize your channel, grow subscriptions, and expand your reach The Complete Guide to YouTube Marketing in 2020

Bonus: Download the free 30-day plan to grow your YouTube foll with YouTube ads and influencer partnerships. owing fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

10-step YouTube marketing strategy

Step 1. Create a YouTube channel for business

Start by opening a Brand Account on Google.

You can create a YouTube channel with your regular Google account, but if you do, only you can access it. Plus, the account will be under your name and depending on your settings, may connect viewers to your personal email address.

With a Brand Account, multiple authorized users can log in simultaneously. Even if you don’t need this right now, it’s a good option to keep available as your business grows. With a Brand Account, you can also open and manage multiple YouTube channels.

Read our step-by-step guide for detailed instructions on how to create a YouTube business account.

The Complete Guide to YouTube Marketing in 2020

Step 2. Learn about your audience

If you’re just starting out on YouTube, set aside some time to learn about YouTube demographics.

This includes quantitative data, like where the majority of users live (nearly 15% of site traffic comes from the U.S.), predominant age range (81% of 15–25 year-olds ), and viewing preferences (70% of watchtime is on mobile). If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content.

Collect whatever qualitative data you can find, too. For instance, did you know that in 2019, more than 99 million hours of guided meditation videos were watched? Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X.

With a YouTube channel for business, you have access to an Analytics tab. If you already have one up and running, use this tab to learn about your YouTube audience. Monitor watch time and the demographic stats available. Do they confirm your assumptions? How much overlap is there with audiences on your other social channels?

YouTube business channel analytics information

If viewers have left comments, read through them to see what you can learn about their interests and preferences. Visit the Community tab, too. If there’s something specific you’d like to know, this is a good place to post a question or create a poll.

Compare your YouTube audience with your other social audiences. Identify the content your audiences connect with most, and use it to brainstorm video ideas. Plan to create content for the audience you have and the desired audience you plan to grow.

The Complete Guide to YouTube Marketing in 2020

Step 3. Research your competition

Next up: Competitive analysis. Like any platform, YouTube is a competitive space. By conducting an audit of competitors, you can see how your channel measures up and identify opportunities.

Identify competitors

Start by identifying three to five competitors. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. Or see what channels appear in searches on YouTube for the same keywords. (After hitting Search, filter results by Channel.)

Record key metrics such as subscriber counts and viewership stats so you can use them as benchmarks for your channel. Look at titles and descriptions to see what keywords they use. Read the comments on these videos to see what people are saying. Chances are their audience will overlap with yours.

Conduct a SWOT

Conduct a SWOT analysis to identify the Strengths, Weaknesses, Opportunities, and Threats presented by each competitor. This is a good framework for spotting what’s working and not working, and where you can carve out a niche with your YouTube channel.

The Complete Guide to YouTube Marketing in 2020

Pro tip: Make sure your competitors aren’t serving ads on your videos! If they are, it’s possible to block them in Google’s ad manager. More on that here.

Step 4. Learn from your favourite channels

Scroll through your subscriptions and your YouTube history. As you do, take note of the techniques and formats that hold your attention. What keeps you coming back to these channels? How do the most popular channels drive views, subscriptions, and engagement?

Take a look at YouTube’s trending videos. Even if these videos have nothing to do with your business or industry, there’s a lot you can learn from them. Are all of these videos high-production, or are they shot more casually? What is the most common length of these videos? Do they have a host? Do they add special effects or text overlays?

Look up your favourite brands and do the same exercise. Start to think about your YouTube content strategy. What type of content makes sense for your brand? Do you plan to use YouTube to tell stories, offer tutorials, or establish your brand as a trendsetter? Or all of the above?

Step 5. Optimize your videos to get views

YouTube is a video search engine. Like Google—which happens to own YouTube—videos results are ranked by titles, keywords, descriptions, and other factors. Then there’s the YouTube recommendation algorithm, which determines 70% of what people watch.

Optimize your videos so that they stand the best chance to show up in search results and get more views. We’ve created a detailed guide on how to get views on YouTube. But here are a few SEO pointers to start with:

Write a strong title

The title is one of the primary signals YouTube’s algorithm and viewers look at to evaluate your video.

Include relevant keywords. Check what words people use to find your channel in Traffic Sources in YouTube Analytics. Take a look at Google Trends and Google Ads’ Keyword Planner, too. See if any of these popular search terms can be added to your title.

The Complete Guide to YouTube Marketing in 2020

But avoid clickbait. False advertising typically leads to lower retention, which in turn leads to lower ranking. If the keywords you find don’t match your topic, dig a little deeper in your keyword research. Focus on the topic and content.

Tip: Pinterest is a good place to check, too. Search a keyword like “makeup” and see what else pops up.

Put the most important keywords upfront. If you’re numbering episodes or part of a series, save that for the end. YouTube allows for 70 characters, but we recommend 60 or less. This way your title is less likely to be cut off in suggested videos, search, and mobile results. Excessive punctuation, all-caps, and vulgar or sensational language is a no-no.

Create a standout thumbnail

Even before titles, thumbnails are the first thing people see. Ninety percent of the best performing videos on YouTube have one thing in common when it comes to thumbnails: They’re custom.

The Complete Guide to YouTube Marketing in 2020

With a custom creative, your thumbnail is more likely to stand out. Another advantage is that you can ensure the image and title work in tandem. If your video is a thumbnail or how-to, show the end result or a before and after thumbnail. This builds anticipation: People will watch to see how you reach the final result.

Fenty Beauty custom creative thumbnail 

Make sure your thumbnail is as high res as possible (2MB is the max size). Specs are: 1280 x 720 pixels (16:9 ratio).

Write a keyword-rich description

Prioritize the first few lines of your description to provide a brief summary of your video topic. As early as possible, plug in the keywords you’ve zeroed in on. Try not to sound too spammy. Write in coherent, natural-sounding sentences.

The Complete Guide to YouTube Marketing in 2020

YouTube shows roughly 300 characters (about three lines) above the Show More button users need to click on to see your full description. This is where you should add more context for your video. For example, if you feature several products, provide links to them.

Add links to your website and social channels as well. If you’re pushing subscriptions, you can even include an auto-subscribe shortlink or like to other videos and playlists that might be relevant. If your video is long, create a “table of contents” with timestamps, so viewers can jump to sections.

Make the most of your 5,000 character and 15 hashtag limit. But remember to follow YouTube’s hashtag rules

Add cards, end screens, bumper ads, and watermarks

Cards, end screens, bumper ads, and watermarks are clickable CTAs you can add to your YouTube videos. These elements help your videos drive actions and keep people on your channel.

The Complete Guide to YouTube Marketing in 2020

Here’s a rundown of your different options:

Cards: 

Small, transparent CTAs that expand when clicked. Up to five can be used per video to direct viewers to your website, fundraiser, playlist, and more.

End screens: 

Up to four clickable frames that appear in the last 5-20 seconds. Use them to promote related content, your website, subscriptions, etc.

Bumper ads:

 Unskippable six-second video ads appearing at the start or end of a video.

Watermarks: 

Learn how to add these elements, and other YouTube hacks, here.

Remind viewers to like, share, and subscribe

There’s a reason a lot of YouTube videos end with the host calling on viewers to “like, share, and subscribe.” It works. Asking never hurts. Sometimes people need a helpful reminder. Plus, this type of engagement earns points with the YouTube algorithm.

Hit more subscriber milestones with these 17 tips.

The Complete Guide to YouTube Marketing in 2020

Step 6. Upload and schedule your videos

Now that you’ve created and optimized your videos, it’s time to schedule them for publication.

For most 18-34 year olds, YouTube has replaced traditional network television. But it hasn’t necessarily replaced expectations. People still expect videos—especially webisodes and series—to be available on a reliable schedule.

Check your channel analytics to see if there’s a day or hour that tends to have a high amount of viewership and engagement. Once you’ve pinpointed the best time to post, aim to publish regularly within this window.

Scheduling tools let you maintain consistency on auto-pilot. You can upload and schedule your YouTube videos in advance from the Creator Studio, or with a tool like Hootsuite, which allows you to cross-promote your video releases with posts on other social channels all from the same dashboard

The Complete Guide to YouTube Marketing in 2020

Step 7. Optimize your channel to attract followers

Make it easier for people to find and follow you on YouTube by optimizing your channel. Here are a few ways to prime your account for search, views, and follows.

Complete your YouTube profile

If you haven’t yet, add finishing touches to your YouTube profile. Fill out or add some polish to the following areas:

Channel description:  

In the “about” tab of your profile, provide a keyword-rich overview of what people can expect when they subscribe to your channel. Include links to your website and social accounts here, too.

Channel icon: 

Upload a high-res version of your logo.

Channel art: 

Use this banner space to welcome viewers to your channel. This area is a good place to promote your channel schedule, or an upcoming exhibit, product launch, or service. Master channel art and nab free templates with this guide.

You can also add a list of Featured channels to your profile. Feature your other owned YouTube channels, or give subscribers easy access to other YouTube resources they might be interested in. By doing this, you align your brand with complimentary companies and add value to your page.

Add social media links to your banner

Your YouTube banner is a prime position to add a few key links. Use this area to link to your website, other social channels, or even an auto-subscribe prompt. Put what matters most to your company upfront.

Create a channel trailer

Just like a movie trailer, your YouTube channel trailer is an opportunity to preview your channel. Channel trailers auto-play when an unsubscribed visitor lands on your page. So it’s best to assume they’re new to your page, and possibly your brand.

Introduce your brand to new viewers. Offer a sneak peek of what viewers can expect from your channel. Build intrigue and anticipation that leaves viewers wanting more. Make a bold brand statement. Most importantly, give viewers a good reason to subscribe.

Organize videos into playlists

Don’t leave things up to YouTube’s algorithm. YouTube playlists auto-play a series of videos—so viewers can keep watching your channel without being diverted elsewhere.

Design your playlists so to be cohesive and have a logical progression. Organize a series of tutorials from beginner to advanced skill levels. Think like YouTube’s algorithm. If someone likes your first video—what type of video would they want to watch next?

Playlists can be created with your own videos, or include partner videos. Similarly, if you’ve started networking with other YouTubers, see if you can persuade them to add your videos to their playlists..

The Complete Guide to YouTube Marketing in 2020

Add captions and translations

Only 33% of YouTube’s most popular videos are in English. And more than 60% of a YouTube channel’s views originate outside the creator’s country. Expand the reach of your videos with YouTube’s built-in translation tools.

Start by adding captions to your videos. This will make your video accessible to non-native speakers, people with hearing impairments, and people watching with sound off. YouTube also offers automatic captions, but the result is never perfect. If you use them, make sure to edit transcripts for errors.

Check YouTube Analytics to see top locations and the top subtitle languages people choose to watch your videos. From there, translate your title, description, and transcript so you can provide subtitles. You can either do this yourself or crowdsource translations from your community—but again, this option isn’t foolproof.

The Complete Guide to YouTube Marketing in 2020

If you’ve put the effort into creating a video, it’s worth the extra effort or fee to have your transcript translated. Don’t let audiences think your business cuts corners or doesn’t value their business.

Looking for more ways to promote your YouTube channel? Find them here.

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Step 8. Try YouTube advertising

YouTube advertising can be an effective way to expand your reach beyond your channel. Looking to grow your channel? Target an audience you think might be interested in your content.

Want to promote your brand, an event, or a new product? YouTube ads are good for that, too. People are three times more likely to pay attention to online video ads versus TV ads.

YouTube ads are available in these four categories:

Skippable in-stream ads
Non-skippable in-stream ads (including bumper ads)
Video discovery ads (formerly known as in-display ads)
Non-video ads (i.e., overlays and banners)

For more info on YouTube’s ad formats and how to use them, check out our detailed guide to YouTube advertising.

https://youtubechannelbuysell.blogspot.com/2020/11/how-to-create-youtube-channel.html

Step 9. Try working with an influencer

One of the best ways to showcase your brand and reach a wider audience on YouTube is by working with an influencer.

According to Google, 60% of YouTube subscribers are more likely to follow shopping advice from their favourite creator over their favourite TV movie personality. Why? It’s often a lot easier to relate to creators. With the right partnership, creators can transfer that reliability and trust to your brand.

When it comes to these partnerships, let the influencer do the talking. The more control you try to exert over the partnership, the more you’ll impact the influencer’s brand. This makes the whole effort less genuine—and their followers will see it from a mile away.

To promote the launch of a new razor, Schick teamed up with MsVaughnTV and other YouTube influencers. Each influencer was given leeway to create a concept that felt natural for them. This approach made for more natural product discovery, too: 50% of the campaign’s organic views came from people browsing content on YouTube.

Step 10. Analyze and adapt

With your YouTube channel up and running, it’s time to start measuring your success. And failures. Getting YouTube marketing right involves testing and experimenting. Not everything will work, and that’s okay as long as you learn from it.

Use YouTube Analytics to monitor the growth of your channel and track the performance of your videos. When you publish a new video, keep an eye on:

Significant changes in subscriber count

New or changing audience demographics

Video playback locations and traffic sources

Device reports (mobile, desktop, smart TVs, etc.)

What you find should inform your YouTube marketing strategy moving forward. Don’t undervalue qualitative metrics, too. Read the comments to learn exactly what people think about your video. Visit the Community tab often to see what people are talking about.

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5 YouTube marketing tools for business

Step up your YouTube marketing routine with these tools.

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How to set up a YouTube channel

These guides break down the process by which you can set up a YouTube channel for your small business. Each examines an important element of creating and optimizing your YouTube channel.

1. Signing up for a business YouTube account
2. Custom
3. YouTube tips and tricks
4. izing your YouTube profile
5. Interacting with others on YouTube
6. Verifying your channel
7. YouTube Live
8. Trending videos on YouTube
9. YouTubers and influencers
10. Advertising on YouTube
11. YouTube Partner Program
12. YouTube Premium

Signing up for a business YouTube account

Most social media networks require you to set up an account before you can view content. That's not the case with YouTube; you can view content without a YouTube account. However, an account is required for your company to upload videos and engage with other users. Membership is also required to view videos flagged as adult content.

Follow these steps to create your business YouTube account:

1. Sign in to your company's Google account. If you use Gmail for your business email, you'll use the same username and password for your YouTube account that you use for Gmail. Alternatively, you can create a new Google account that you use solely for YouTube business purposes.
2. Once signed in, visit YouTube's homepage. Double-check that you're signed in to the appropriate business account instead of your personal YouTube account.
3. Click on your Google account's avatar. You'll find this in the top right corner. It's a small circle containing your picture (or your company's logo if you've set that as your email address's picture).
4. Click on "Your channel." This option will appear in the dropdown menu that displays when you click your avatar. It's the top option in the first batch of icons.
5. Choose "use a business or other name." You'll need to select this option to get started with a business YouTube account. You can then enter your company's name.
6. Click "Create." Then, voila! You have a business YouTube account.

Once you've taken these steps, return to the YouTube homepage. In the top left corner of the page, there is a dropdown menu with quite a few options. There are links for the homepage, trending videos, your library and your subscriptions. Your library lets you organize which videos you've watched, liked and saved for later. Under your subscriptions, you can see all the channels you're subscribed to and receive notifications when they've uploaded new content.

In the top right corner of the page, there are four buttons. The one closest to the center, which is an icon of a video camera, directs you to the page where you upload a video. The middle icon, a square comprising nine smaller squares, is for YouTube apps. The next one, the bubble icon, will take you to messages. The next button is an icon of a bell, and it notifies you of your account activity, such as a new like or comment. The one closest to the right side, which is an icon of your profile picture, will direct you to your account information pulled from Google. 

Key takeaway: You can create a YouTube channel for your business to begin uploading video content that your audience can view, like, comment on and subscribe to.

Editor's note: Looking for a tool to help you with social media management? Fill out the below questionnaire to be connected with vendors that can help.

Customizing your YouTube profile

Once you've signed up for YouTube, you'll need to customize your profile with your business's information. Every user is assigned a channel according to their username, and you'll be given a specific URL so other people can find your channel through a direct link – but you'll need to do more than the basics to stand out from the competition.

 How to set up a YouTube channel

Take these steps to customize your channel:

1. Add channel art.

YouTube channel art is similar to a Facebook or Twitter banner. This header is a great place to add your business's logo and tagline.

Your profile photo (also known as a channel icon) and channel art should represent your brand clearly through high-quality photos. If you don't upload a photo or art, YouTube will fill in generic images for both. However, your profile photo is pulled directly from your Google account and must be uploaded through Google, not YouTube. It will take a few minutes to sync your Google profile photo to your YouTube account.

These are the ideal dimensions for YouTube channel art files:

• Channel icon: 800 x 800 pixels (displays as 98 x 98)
• Channel banner: 2560 x 1440 pixels, though for mobile and web use, the "safe" dimensions are 1546 x 423 pixels.

Given the large size of these files, it's important to use high-resolution images for your channel icon and banner. You'll best understand whether your channel icon and banner will look good on your page if you spend ample time toying with YouTube's preview and cropping tools. Don't be afraid to use this tool several times to perfect your images. If your page looks subpar, visitors will be less likely to stick around and explore your content.

How to set up a YouTube channel

2. Fill in your business info.

It's important to share information about your business, its services and so on. You can do this in the About section of your YouTube account while adding your website as well as your company's tagline.

Start with your About section's channel description. Keep it short and sweet: You just need a concise mission statement with at most three links and a minor call to action. Then, scroll down to the "email for business inquiries" box and put the appropriate email address there.

Finally, you'll encounter the Links section. There, you can add whatever links you want: your business website, your other social media pages and any other webpages to which you want to direct your viewers. You can include as many as five links and up to 30 characters of customized hyperlink text for each. The more links you have, the higher your chances of driving traffic to your business website and engaging your YouTube viewers.How to set up a YouTube channel

As you write the copy for your channel description and links, you should use keywords to increase your visibility in YouTube searches. We'll discuss that in more depth later.

3. Create a channel trailer.

While optional, a channel trailer – a brief video that introduces viewers to the content they'll find on your YouTube channel – is an excellent customization option to increase YouTube viewer engagement. Once you add this trailer, it will appear on your account's homepage when viewers visit, helping to reel them in and acquaint them with your brand.

Key takeaway: You should completely fill out and customize your YouTube channel to stand out on the platform.

Interacting with others on YouTube

There are several ways to interact with other YouTube users.How to set up a YouTube channel

• Comments: Comments can be organized by most popular or newest. You can boost your video's engagement traffic by responding to users who comment on your videos.
• Likes: This is a more passive form of interacting with content. However, if you've chosen to show your likes publicly on your channel, these videos will appear under the playlists section on your channel.
• Subscriptions: The best way for users to stay up to date with your brand's content is to subscribe. Every time you upload a new video, your subscribers receive a push notification. You should constantly encourage viewers to subscribe to your channel, as it improves your engagement traffic and increases the number of views. Many popular YouTubers incorporate reminders to subscribe at the beginning and/or end of their videos.
• Playlists: You can organize related content together using the site's playlist feature. If you choose to publicize your playlists, they will appear on your channel's page below your uploaded content. You can also organize other users' content with a playlist. For instance, if you run a marketing agency, you could compile a client's videos into one big list. Otherwise, this is another way to organize your own content on your channel.
• Sharing: The site's social widget allows users to share videos on other social media networks, such as Twitter, Facebook, Google Plus, Blogger, Reddit, Tumblr, Pinterest and LinkedIn.
• Messages:You can also share private videos and messages with friends and contacts on YouTube.

Key takeaway: Engagement begets engagement, so stay active and interact with others on the platform to drive engagement with your own audience.How to set up a YouTube channel

Verifying your YouTube channel

How will you know if a channel is verified or not? There will be a small checkbox, which indicates a verification badge next to the channel's name. To apply for verification, your channel must have 100,000 subscribers. However, interested businesses can contact Google directly to inquire about verification.

YouTube Live

Similar to Facebook Live, YouTube has its own livestreaming feature. Broadcasts are usually oriented around news or sports. YouTube Live isn't as important as the site's standard video format, because it's not as widely known, and your account must be verified to conduct a livestream.

If you choose to do a livestream, there are four ways to go about it. The first, which is the quickest, is the Stream Now option. The second is through the Events tab, which gives you more control, because you can preview your stream ahead of time. The third option is found on the site's mobile app; if you use this, the stream will later be archived on your channel. Lastly, you can stream from your computer's webcam. How to set up a YouTube channel

Trending videos on YouTube

Trending videos are videos that YouTube users are interacting with at very high rates. Often, these videos were uploaded within the last couple days. You can view the current trending videos under the Trending tab on the YouTube homepage even if you're not logged in or don't have an account.

Trends reflect popular culture, one-off viral hits and current events. The site also features users tagged with a blue Creator on the Rise, Gaming Creator on the Rise, or Artist on the Rise badge next to their channel names on the Trending Videos page. These channels are showcased for 24 hours. To make the cut, your channel must have more than 1,000 subscribers, and users can only be chosen once.

For brands, the goal of creating trending content isn't necessary. It could be a shoot-for-the-stars goal, because if one of your videos goes viral, it could end up on the trending page and thus create significant exposure for your company. However, silly commercials, like those on the Super Bowl, have trended on YouTube shortly following their television debut, and you might not want your videos to have that kind of tone. It's perfectly fine, even wise, to focus on appealing to your niche audience instead.

Key takeaway: Trending videos on YouTube are the videos currently getting the most engagement. Going viral is a nice goal but not necessarily the ultimate marker of success, depending on your channel's audience and tone.

YouTubers and influencers

You might have heard about YouTubers, or video content creators solely based on YouTube. These are essentially personalities, such as those on television talk shows or reality shows, with their own unique channels.

How to set up a YouTube channel

Many YouTubers have corporate sponsorships. These sponsors send YouTubers their products to mention or use in their videos. Often, YouTubers will verbally mention the sponsor company and how awesome its product is. For instance, makeup companies often send popular beauty vloggers their products so they can make videos applying the makeup. Some creators upload haul videos where they review several products at once.

If your business has a service or physical product that fits a certain YouTuber's niche, it's worth reaching out to see what their rates are and if they'd be willing to feature you in a video.

Key takeaway: Connecting with influencers to establish partnership deals can elevate your brand on YouTube, helping you reach more viewers and legitimizing your channel.

Advertising on YouTube

There are a few ways to advertise on YouTube, as users reap the benefits of the site's free service. Since the site is based on video content, companies are encouraged to add a call-to-action link directing viewers to their website following the video.

There are four video ad options, including TrueView in-stream ads, which play before, during or after other videos. After five seconds, users can skip the ad. You'll only be charged for the ad when a viewer watches 30 seconds of the ad or interacts with it in some way.

There are also discovery ads, which appear when a user is searching or browsing content on YouTube or across the web. These clips aren't limited to 30 seconds; they can be as short or long as you wish. You'll be charged every time someone clicks on the ad to watch the full video.

Bumper ads are six seconds or less, and users can't skip these. These ads also appear before, during or after another video. Outstream ads play only on mobile devices, showing up on partner websites and within apps. You'll be charged for these ads based on cost per thousand impressions, or vCPM.

How to set up a YouTube channel

You can monetize your content with the YouTube Partner Program. You earn money from advertisements on your videos and when YouTube Premium subscribers watch your videos. You're eligible for the program once your channel reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers.

You can check your watch time and subscribers under YouTube Analytics on your dashboard. While it may be difficult to reach these requirements, the program allows you to make money on videos you plan to create anyway.

YouTube Premium

YouTube Premium (formerly YouTube Red) is a subscription service, starting at $11.99 a month, that allows users to stream video content and music without advertisements at the beginning of videos. It also lets you download videos to watch offline.

Although you don't need a premium subscription to operate YouTube for your business, it's good to know the latest news about the site to familiarize yourself with it. Also remember that videos are ad-free with this subscription. At the end of the day, though, YouTube Premium could hurt your business, because the premium services take users away from in-stream advertisements.

YouTube tips and tricks

Now that you understand how to use YouTube, here are a few tips to use the site to your brand's advantage.

1. Encourage viewers to subscribe. 

Subscribing is the best way for your audience to know whenever you've uploaded a video, created a new playlist and more. It also gives you an estimated figure as to how many people will eventually view your video.

2. Share videos on other social media platforms. 

Link back to your videos whenever possible on your website and other social media networks. Don't stop at direct video links, though. Link back to your channel so your audience can see what it looks like and have the chance to subscribe.

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3. Use relevant keywords in a video's title, tags and description.

Experiment with different titles and descriptions. Selecting relevant keywords to increase hits is a common SEO strategy for marketers on any social networking site. It helps audiences find content that interests them. A quick exercise would be to watch one of your company's videos from the beginning and then create a list of relevant words and phrases as you watch. You should also be realistic about which keywords you use, though.

4. Engage with similar content uploaded by other users. 

Like and comment on videos uploaded by other users. Not only might those users stumble upon your videos and channel, but anyone else who sees that comment or like might as well. Do this with videos that have a similar topic, interest or theme as yours to attract new viewers.

5. Display content uploaded by other users.

In addition to liking and commenting on other users' videos, you can highlight featured channels and your liked videos on your own account. In doing so, you show that you're active in your industry's YouTube community and direct traffic – a much-needed internet commodity – to other YouTube users in your realm. Be sure to highlight videos that are relevant to your viewer base and not uploads from your direct competitors.

6. Curate playlists.

If any of your videos follow a consistent theme, organize them together. Perhaps you upload a video every Friday morning; you could compile all those videos into a "Friday series" playlist. Your playlists will appear on your channel's page, right below your uploaded videos. 

7. Upload content regularly.

Especially if you've developed a decent pool of subscribers, viewers will be counting on you to create, edit and upload new content. This adds relevance to your brand. This also applies to any other website where users can follow and engage with your content.

8. Use clickable links to reference other content.

At the end of videos, you'll notice many videos reference previous, relevant or even newer content with a clickable link inside the video. You can add these while editing your video in the site's video manager. This feature can also link to any pages or sites your video covers.

9. Work with top content creators to place products.

Popular YouTubers, especially those with frequently trending content, have hundreds of thousands to millions of subscribers constantly watching their channel. It could be a great business opportunity to reach out to them as a potential sponsor. Many YouTube personalities place products in their videos, which gives a specific brand a larger audience than usual.

10. Use YouTube stories. 

YouTube recently created YouTube stories, which are similar to Snapchat or Instagram stories. A story is a collection of short videos that can remain visible for a day or until they're deleted. Google is now testing Al to swap backgrounds in stories, running a beta version of it with some content creators.

11. Run a contest. 

Running or promoting a contest on YouTube is an easy way to get people to watch and engage with your content. However, before you post a contest, read YouTube's rules and guidelines.

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How to set up a YouTube channel

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